Die gesamtwirtschaftlichen Auswirkungen der Umsatzbesteuerung aus kreislauftheoretischer Sicht

Ohne ZusammenfassungMit 2 Textabbildungen     

How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

The purpose of this study is to investigate the relationships among corporate social responsibility (CSR), corporate brand credibility, corporate brand equity, and corporate reputation. Structural equation modeling analysis provided support for the hypotheses from a sample of 867 consumers in South Korea. The results showed that CSR has a direct positive effect on corporate brand credibility and corporate reputation. In addition, the results indicate that corporate brand credibility mediates the relationship between CSR and corporate reputation. Moreover, corporate brand credibility mediates the relationship between CSR and corporate reputation. Finally, the relationship between CSR and corporate brand equity is sequentially and fully mediated by corporate brand credibility and corporate reputation. The theoretical and managerial implications of the results and limitations are discussed, and future research directions are suggested.     

Organizational factors enhancing customer knowledge utilization in the management of key account relationships

Customer knowledge has become an important topic for both academicians and practitioners in recent years. However, there has been little academic research on the utilization of customer-specific knowledge. This study adds to our understanding in focusing on the relationships between various intra-organizational factors and customer knowledge utilization in the context of key account management. The results of the study show, that the use of teams, top management involvement, KAM formalization and CRM technology enhance the utilization of customer knowledge in the management of large industrial key account customers.     

Is renting the new buying? A quantitative investigation of the determinants of the rental-commerce intention

ABSTRACT

In recent years, there has been a growing interest of consumers and retailers in rental-commerce. When engaging in rental-commerce, consumers pay a contractually agreed monthly price for the duration of use and can then use the product to its full extent. Since the rental-commerce model is still relatively new, so far little is known about the drivers and barriers leading consumers to rent products online rather than buying them. The results of our quantitative study (N = 689) show that while, surprisingly, knowledge of terms of use has no significant influence on the behavioral intention, sustainability, economic benefits, trust, safety, complexity, and knowledge of rental-commerce serve as predictors of the intention to rent products via a rental-commerce website. Thereby, the results of earlier studies have been largely proven and additional new findings and implications for both, theory and rental-commerce retailers, can be derived.     

Labour Mobility and Returns to Experience in Foreign Firms*

This paper uses Finnish linked employer–employee panel data to study whether employees are able to appropriate returns to knowledge accumulated in foreign‐owned firms when moving to domestic firms. The estimates indicate that highly educated employees earn a return to prior experience in a foreign‐owned firm, which is over and above the return to other previous experience. These employees do not appear to pay for the knowledge they accumulate in the form of lower starting wages in foreign‐owned firms.     

Affirmative action in education: Evidence from engineering college admissions in India

This paper examines an affirmative action program for “lower-caste” groups in engineering colleges in India. We study both the targeting properties of the program, and its implications for labor market outcomes. We find that affirmative action successfully targets the financially disadvantaged: the upper-caste applicants that are displaced by affirmative action come from a richer economic background than the lower-caste applicants that are displacing them. Targeting by caste, however, may lead to the exclusion of other disadvantaged groups. For example, caste-based targeting reduces the overall number of females entering engineering colleges. We find that despite poor entrance exam scores, lower-caste entrants obtain a positive return to admission. Our estimates, however, also suggest that these gains may come at an absolute cost because the income losses experienced by displaced upper-caste applicants are larger than the income gains experienced by displacing lower-caste students. Limited sample sizes in our preferred econometric specifications, however, prevent us from drawing strong conclusions from these labor market findings.     

EVOLVING A THEORY OF PERFORMANCE‐BASED LOGISTICS USING INSIGHTS FROM SERVICE DOMINANT LOGIC

Performance‐based logistics (PBL) represents a strategy for sustaining complex systems following production. Despite several implementations, limited understanding exists regarding PBL and its implications. Research using grounded theory emerged a theoretical framework for PBL. Service dominant logic (SDL) is introduced as a theoretical lens for interpreting the results and understanding how trading partners achieve performance‐based outcomes.